Tiffany Melvin, J.D.
President, North American Strategy for Competitiveness, Inc.
NASCO, a tri-national coalition founded in 1994, unites governments, businesses, and educational institutions with a shared commitment to enhancing collaboration across vital freight and commercial trade networks. Dedicated to boosting North America's competitiveness in the global marketplace, NASCO plays a crucial role in advancing the supply chain, logistics, trade, and the development of a skilled workforce essential for economic growth.
Tiffany has led NASCO for 27 of its 30 years – first as the Executive Director of NASCO and then as its President.
Under her visionary leadership, and with the dedication of the NASCO team, the organization has evolved into a highly respected force in freight logistics and workforce development across North America. She leads NASCO with a passionate, forward-thinking, cooperative approach that addresses critical challenges in the efficient, secure, and sustainable movement of goods throughout the continent.
She encourages and facilitates authentic, impactful connections within the NASCO network to create a foundation for effective communication, increased engagement, and shared goals, leading to enhanced personal and professional growth.
Tiffany is a graduate of The University of Texas at Austin, holding a BBA in International Business, with minors in Marketing and Spanish. She received her Juris Doctor degree from St. Mary’s University School of Law in San Antonio in 1995 and is a certified mediator and arbitrator.
Rachel Connell
Vice President
Rachel has been an integral part of NASCO since 2005, currently holding the position of Vice President. With a passion for fostering connections across North America, she collaborates closely with her NASCO colleagues to develop and implement programs that facilitate meaningful connections among members and partners, fostering business opportunities throughout the continent.
In her role as Vice President, Rachel oversees a wide range of responsibilities, spanning from operational management and advocacy to spearheading marketing campaigns and communications efforts. She meticulously plans and executes meetings, events, and collaborative projects, all aimed at serving NASCO's members and enhancing the organization's visibility and success. Notably, Rachel leads the coordination and programming efforts for the annual NASCO Reunion, a flagship event that rotates between the United States, Canada, and Mexico, drawing participation from prominent figures in both the public and private sectors across North America.
Rachel earned her Bachelor of Arts degree in Public Relations with a minor in Marketing from Texas Tech University in Lubbock, Texas. Rachel resides in Dallas with her family, where she continues to make a positive impact in both her personal and professional spheres.
Francisco Martinez
Vice President, Mexico Relations
Francisco Martínez is NASCO´s representative in Mexico. He has been actively involved in NASCO´s activities in Mexico since 2006. Francisco is a native of Monterrey, Mexico and has a degree in Mechanical Engineering from Monterrey Tec. Francisco lived in Kansas City for 10 years where he obtained an MBA from Baker University and studied International Business at the University of Missouri in Kansas City.
His professional experience includes topics as varied as Quality Assurance, Production Planning and Management, International Procurement, International Logistics as well as Business Development in Latin America, The Caribbean, Africa, The Middle East and China. Francisco is the founder of two Companies in Monterrey: Alinea Consultores (A Collaborative Business Company) and Distribuidora de Insumos Estrategicos (An International trading company specialized in Industrial Consumables)